The step-by-step guide to totally blow your startup’s Product Hunt launch
tl;dr — Though I witnessed success of similar products on Product Hunt and did a ton of research about the platform, I didn’t succeed in getting Favorize much exposure.
I figured there might be a handful of tips as Product Hunt was fairly new, and found an article “THE ULTIMATE GUIDE TO LAUNCHING ON PRODUCT HUNT, EVEN IF YOU’RE NOBODY IN THE ONLINE SPACE.”
When I took steve blank’s class The Lean Launchpad via Startup Weekend in 2012, it was actually about creating a minimum viable product (I highly recommend taking his FREE online class… it’s priceless.)
I kept tweeting 30 people a day and was happy to receive more responses with positive feedback and see more upticks in signups. After 10 days and 300 tweets. It settled at 4% conversion — still good. It felt like a small product/market fit.
Why Thursday? From what I found, it’s best to post between Tuesday and Thursday, preferably later in the week, in an attempt to get featured in the weekend email.
Finding the right hunter to hunt your product is important for two reasons:
Big following = more exposure — Every time someone submits a new product to PH, their followers get an email notification, which is huge as email is still the best marketing medium
Ovi’s guide is on point when it comes to creating a list of supporters, aka “troops.” I took on his advice and created a Google Sheet, where I stored information about potential and confirmed supporters. I had sheets for Current Favorize Users, Friends & Family, and Similar Products Upvoters. I gathered info about people that I hoped will either share the news, upvote on PH or even sign up.
After testing out a bunch of tools, I ended up assembling a list of journalists on hey.press. Hey.press was super easy to use and straight to the point. I went for the Pro plan at $49/month, which gives you access to view journalists by category, up to 120 email addresses per month and an option to export the data to a sheet easily.
Bram and I agreed 4am PST would be the ideal time to post Favorize. That way, it could be featured for almost a full day, get an early wave of love from friends in Israel, and get in front of early risers on the east coast. Most guides suggest launching in the early am to maximize exposure globally, as the day officially starts at 12:00am PST on Product Hunt (early afternoon in Europe.)
Value proposition not crystal clear — I didn’t do a good enough job explaining why Favorize is useful and how to use it. I took inspiration from products I admire and did a ton of research, but without a marketing team or a proper feedback loop, I didn’t produce high quality work. A bunch of people got Favorize fairly quickly, but not enough of them immediately understood how it could be useful to them right now.