salesforce

created 2 years ago

With each new update, CRM market leader Salesforce has increasingly become a complete end-to-end ERP system. From its early days as Software as a Service (SaaS) to its current Platform as a Service (PaaS), Salesforce is now so comprehensive that you can run your entire business with it.
www.alliancetek.com
The ability to generate, automate, and customize reports is a powerful feature of many cloud-based CRM and ERP platforms. Quick and customizable report generation puts your data to use and gives you a clear overview of how you are doing and where you need to improve.
www.alliancetek.com
Many organizations use both SharePoint to manage content and SalesForce to manage customer relationships. But, in doing so, often create extra work for themselves by not linking the two applications to communicate seamlessly. Maintaining data at both ends becomes problematic and is an unnecessary hassle. However, this difficulty can be overcome by integrating SalesForce and SharePoint so they share data seamlessly. There are several methods for integrating these technologies.
www.alliancetek.com
Salesforce’s re-imagined platform, Lightning Experience, is now on the market. If you’ll be asked whether your company should purchase the Salesforce Lightning Experience, you'll need to be able to explain its advantages and some of the snags employees already using the Classic version will encounter.
www.alliancetek.com
The emerging cloud-based Customer Relationship Management (CRM) platforms such as Microsoft Dynamics 365 and Salesforce have evolved into extremely capable systems that can address business process automation to the point of becoming potential gateways to Enterprise Resource Management (ERP) systems.
www.alliancetek.com
Savvy companies make the most of their data by creating executive dashboards from within their CRMs instead of allowing their customer relationship management (CRM) software to merely become systems of record. The dynamic, visual format of these customized dashboards allows them to analyze defined criteria for meaningful trends and actionable metrics, leading to faster and better decision-making.
crmdevelopmentsolutions.weebly.com
While nobody could say with certainty that the deal would happen, most of the industry experts we spoke to believe that if Salesforce were to win this deal, Twitter would be an excellent fit.
R Ray Wang, principal analyst and founder at Constellation Research, says that for him it’s about the battle for what he calls ‘the relationship graph’ where the consumer graph and the enterprise graphs converge. “This is what made LinkedIn so attractive to both Microsoft and Salesforce. The graph is activated by artificial intelligence (AI) and this is why there is mass interest. Twitter, like LinkedIn, provides a very large and active graph,”
“Salesforce’s competitors are snapping up [data sources] and will integrate them into their platforms to add additional perspective and intelligence,” Brent Leary, co-founder at CRM Essentials told TechCrunch. “If this deal with Twitter happens, it’s to add a constant flow of information into their AI platform, to marry it with their transactional and customer information,” he added. That combination could provide additional data fuel for Einstein.
“The enterprise social play for them is that there’s good alignment with Marketing Cloud and Service Cloud on social channels, though it could certainly augment their Community Cloud offering as well,”
“Twitter is not that big in the greater scheme of things compared to Facebook and the aggregate of other platforms where “conversations” are happening.” Still, Hinchcliffe argues, it remains the most powerful platform for large-scale marketing and customer service and this could be what Salesforce is hoping to take advantage of by owning it.
“Licensing access to the data source is in my opinion a better and much more affordable route to actually buying the company. Twitter has over $2B in revenue and likely would demand a big multiple in any sale. Though a firm like Microsoft could absorb that kind of deal and barely be bruised if it backfired, it would be a massive [financial] risk for Salesforce,”
techcrunch.com
Terms were not disclosed. The Palo Alto, California-based company helps business users employ deep learning technology, which trains networks of computers to mimic the human brain’s ability to recognize and analyze pictures or text without explicit instructions. The acquisition will help Salesforce offer AI capabilities to automate and personalize customer support, marketing and many other business processes
Salesforce is boosting its focus on machine learning and automation as it looks for new ways to bolster its approach to helping customers tackle sales with their own clients. The San Francisco-based company in 2014 spent $390 million to purchase startup RelateIQ Inc., which made predictive tools that have been integrated with Salesforce products.
www.bloomberg.com
5. They had big ambitions from the beginning and weren't afraid to bet on that dream.  They raised the necessary capital based on the scope of their ambition.
quora.com
Bloomberg News, citing people with knowledge of the matter, reported earlier this week that Microsoft was evaluating a bid for Salesforce after the latter was approached by another unnamed would-be buyer.
recode.net
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