What if I told you that very few Coaches actually make enough money to live teaching classes in the gym? Unless of course they own the gym and teach ALL the classes.
What if I told you that one-on-one training is not easy either? It requires a different skill set, an audience different from your Box’s general membership, and generally more time and runway to build up.
Unless you are receiving a legit salary at your gym, you really are a small business of one person.
I confess, I’m a Tim Ferriss fan. He has one of the most interesting, inspirational and useful podcasts around. A signature of Mr. Ferriss is to examine the daily routines of creatives, CEOs, actors and entrepreneurs so that we can all benefit.
Digital Marketers are some of the best in the biz, with excellent articles and resources teaching you how to be a savvier more successful business.
I’ve put social media in a separate category, but ideally your daily workout and paleo meal posts should fit into a bigger digital marketing strategy. So while regular posting is good, establishing a more targeted approach to drive traffic with a call to action is even better.
The more good stuff you put out in the world, the more good stuff will come back to you. And if you put even a small inkling of planning and intention behind it, you can really double or triple your time investment.
That’s why taking the time to create content, even for free, can be so valuable to your business and your brand in the long run.
Instagram “how to” posts, workout videos, and inspirational quotes!
To see an excellent Instagram example, check out this page. Word on the street is that each post takes six to 10 hours to create.
Also, be very clear on how you’re measuring success. More followers doesn’t always mean more money in your pocket. It’s all about connecting with the “right” audience that needs to hear your message and then become your clients.
It’s good to remember though that “followers” aren’t just numbers — they’re people. And it’s by building these relationships over time that has really created so much success for so many CrossFit Boxes and Coaches around the world.
Whether it’s hosting a FREE monthly community workout at your gym, or better yet, going to volunteer at a local event, helping out with a high school team or hosting a local talk, building these real relationships with real people in your real community will, in the long run, lead to a real sustainable business with real dollars in your pocket.