So how many of these “human beings” do you need to create? It is recommended that you make three to five personas to represent your audience; this number is big enough to cover the majority of your customers yet small enough to still carry the value of specificity.
Self-made women are trailblazing through the ranks of the World's Billionaires. Forbes' 2017 list, released Monday, includes more self-made women billionaires than any year before in the list's 30-year history. There's now a record 56 women who made their own 10-digit fortunes, and 15 of these entrepreneurs did so in the past year. But that's not the only way self-made women billionaires are breaking records this year.
In nearly every article we read, conference we attend, internal planning meeting we hold or client conversation we participate in, the word change pops up. In some, it elicits a feeling of excitement. For others, it is uncomfortable or downright scary. Our world is certainly on the move, and change has become a part of the normal landscape. One of the ways we can calm uncertainty is through knowledge and an action plan. Let’s look at a few of the changes coming our way and the positive steps you can take to prepare proactively.
N THE MORNING of December 30, the day after Barack Obama imposed sanctions on Russia for interfering in the 2016 US election, Tillmann Werner was sitting down to breakfast in Bonn, Germany. He spread some jam on a slice of rye bread, poured himself a cup of coffee, and settled in to check Twitter at his dining room table.
CONGRESS IS POISED to roll back FCC privacy protections in a way that could seriously compromise our online lives. The protections require internet service providers to secure consumer data and obtain consumers’ consent before mining and selling it.